Jay Hoffmann

Tag: Small Web

  • #25: Superhero movies were a blip

    Dune’s been on my mind. Not simply for the technical mastery on display, or for its commitment to theatrical spectacle, or even for its place in the larger cultural landscape of 2024.

    I’m just kind of impressed that its a bonafide modern franchise not tied to some sort of superhero source material. It’s not even all that original. Obviously, it’s adapted from a very popular sci-fi series, and it’s been tried before. But the (in some ways far too incessant) comparisons to Star Wars go beyond its thematic and stylistic similarities. It’s a generational blockbuster film franchise that’s self-contained, in its own world, sweeping through audiences. It’s big and epic and interesting and exciting in a way that we haven’t seen in a while.

    It does feel like this year we are starting to see some return to movies as they existed before the days of Marvel. There are summer blockbusters, and mega franchises. There are shots in the dark like Everything, Everywhere all at once. Kevin Costner is even making Westerns again.

    When I first met my now wife, we used to go to an indie theater every week and see whatever was out. There was always some indie rom-com (this was the era of 500 days of summer) or drama that was fun and stylistically original and had a nice self-contained story to it. Then movies got split into either mega blockbusters or super low budget, barely watched indies. All those middle of the road films disappeared.

    So it’s fun to see a movie like this about a woman who tries to reconnect with her boyfriend, who passed away, through connections through music. It’s exactly the kind of thing we would’ve went to the movie to see. Maybe those kinds of movies are coming back.

    And it’s possible that after all of this, superhero movies and never-ending, interconnected IP will be more of a blip of film history rather than a seismic and enduring paradigm shift.

    Maybe multiverses will be all too much.

    Maybe we’ll be able to just make movies again.

    Bookmarks & Notes

    When ChatGPT and it’s many, many competitors began flooding the market, I started to use it a bit in my writing. Mostly I would set it up with something I had written and ask for a revision, then pull some things here and there I liked. But over time, it’s for sure slipping out of use for me. I like this guide from the iA team, Writing with AI . It’s more pragmatic than a lot of other things that I’ve seen. It’s advice essentially boils down to turning to something like ChatGPT at times when you are stuck. Like a rubber duck, but for ideas. But this caution is so important for me:

    AI can and will ruin your voice and credibility if you lazily let it write in your place. As writers we can not allow AI to replace our own thinking. We should use it to simulate the thinking of a missing dialogue partner. To write better, we need to think more, not less.

    I was also feeling that AI was beginning to rob me of my voice. And without that, what else do I even have?


    We Need to Talk About the Front Web. As a generalist, that works with a lot of full stack developers, I have mixed feelings about the division between the front-end and it’s tradeoffs with back-end expertise. But I do understand the way that the intention and semantics of HTML is under attack, and in slow decay. And so I really do appreciate Angela Ricci’s point of view here. The whole thing is absolutely worth a read, I enjoyed every bit of it.

    That’s the web today: abstractions, intertwined dependencies, heavy tools, thirty-party libraries, client-side JavaScript frameworks… SPAs! — we simply broke the web with these.

    And man does the web feel broken sometimes.


    I don’t know if I see No Labels as a “dangerous” experiment, but after reading the profile on them in The Atlantic I’m left wondering, what is even the point of this (other than to placate the egos of it’s founders)?


    Kierkegaard on the root of despair

    The relation to himself is something a human being cannot be rid of, just as little as he can be rid of himself, which for that matter is one and the same thing, since the self is indeed the relation to oneself… With despair a fire takes hold in something that cannot burn, or cannot be burned up — the self… To despair over oneself, in despair to want to be rid of oneself, is the formula for all despair.

    Notes

    Prepping for Easter

    Check Asana
    Clear out Reeder
    Check Inbox Note
    Read through emails
    Go through “To Sort” In Raindrop
    Film List
    Comics List
    Add to Books
    Revolutions
    Review projects in Obsidian
    Add to collections in Obsidian
    Set a weekly focus
    Publish Weeknote
  • #22: Taking the Long View

    I have been thinking about East of Eden since I finished it, not too long ago. And Lee, as a character and presumably a sort of surrogate for the author, is full of some really fascinating asides. He talks about how much he loves bookshops throughout the novel, and even leaves to go open his own (returning shortly after). When he mentions this to Adam, he lays out the rest of his life in front of him.

    I want to open a bookstore in Chinatown in San Francisco. I would live in the back, and my days would be full of discussions and arguments. I would like to have in stock some of those dragon-carved blocks of ink from the dynasty of Snug. The boxes are worm-bored, and the ink is made from fir smoke…

    …I would like to have my little bookshop at last. I would like to die there.

    When I look at my life, I feel as if I can barely see six months ahead. Maybe I have some plans for the next year. But even stretching out best laid plans a few years out in front of me feels blurry and unstable. Nevermind being able to succinctly describe what I’d like to die doing.

    I think that one of the knock-on effects of our collapsing attention spans is the inability to take the long view. There are a growing number of self-help books, and anti-self-help-books and don’t-call-it-self-help books that you can shell out $30 for so they can tell you as much. Embrace minimalism, find focus, and clear your mind of distractions to catch up with the pace of modernity.

    The knack—the trick at the center

    Which is the subject of a growing number of self-help books designed to embrace minimalism, and shed distractions, and find focus, and generally race to catch up with the pace of modernity.

    It is difficult to find the courage and clarity needed to just slow down. T ounderstand that you can’t get to everything you want and that a singula rpursuit informed by passion is far more satisifying than trying to do it all. And I appreciate Lee in East of Eden because I think he echoes the author, who, at another point in the novel finds his own diagnosis.

    The split second has been growing more and more important to us. And as human activities become more and more intermeshed and integrated, the split tenth of a second will emerge, and then a new name must be made for the split hundredth, until one day, although I don’t believe it, we’ll say, “Oh, the hell with it. What’s wrong with an hour?” But it isn’t silly, this preoccupation with small time units. One thing late or early can disrupt everything around it, and the disturbance runs outward in bands like the waves from a dropped stone in a quiet pool.

    How can I say goodbye to these small time units?


    In her newsletter, Molly White has been delivering a near-flawless streak of new entires over the last couple of months. One of those was about Chris Dixon’s hot of the presses Web3 book “Read Write Own.” Based on what I’ve seen, I don’t think the book is going to be worth my time, filled mostly with the hollow promises that characterize Web3 and crypto in general.

    One aspect of Web3 that always pisses me off is its overlooking of simple, reliable technologies that are already serving the needs of millions of people, because they lack the flashiness of whatever VC happens to be obsessed with. Which White points out:

    It’s profoundly weird to read RSS’s obituary as a person who checks her very-much-still-alive feed reader several times a day to get everything from cryptocurrency news to dinner ideas, and who rarely encounters a website that doesn’t provide a functional feed.a And does Dixon somehow not know that much of the thriving podcasting industry is built on RSS, or that many other apps and websites build features on top of RSS without their users ever even knowing it?

    But of course, RSS is unlikely to attract billions in investment. After all, it’s pretty much done. There’s no room for lofty pretensions of what it almost definitely will not become.


    Lisa Barrett on how emotions are made:

    Emotions do not shine forth from the face nor from the maelstrom of your body’s inner core. They don’t issue from a specific part of the brain. No scientific innovation will miraculously reveal a biological fingerprint of any emotion. That’s because our emotions aren’t built-in, waiting to be revealed. They are made. By us. We don’t recognize emotions or identify emotions: we construct our own emotional experiences, and our perceptions of others’ emotions, on the spot, as needed, through a complex interplay of systems. Human beings are not at the mercy of mythical emotion circuits buried deep within animalistic parts of our highly evolved brain: we are architects of our own experience.

    Notes

    Active Proejcts:

    • Taxes
    • Visual Regression
    • Async Retreat (Plan agenda, set time)
    • Organize and Declutter (cabinet / move things aorund)
    • History of the Web new design (launch)
    • Hemmings kickoff
    Check Asana
    Clear out Reeder
    Check Inbox Note
    Read through emails
    Go through “To Sort” In Raindrop
    Review projects in Obsidian
    Add to collections in Obsidian
    Set a weekly focus
    Publish Weeknote
  • #20: The analog, human web

    I read Casey Netwon’s timely How platforms killed Pitchfork, which has a number of incisive and realistically cynical insights in it, all of which are relevant in the modern fractured and declining digital era. But one thing that’s kind of sticking with me is this passing observation:

    On one level it’s impressive that Spotify can perfectly capture my musical taste in a series of data points, and regurgitate it to me in a series of weekly playlists. But as good as it has gotten, I can’t remember the last time it pointed me to something I never expected I would like, but ultimately fell totally in love with.

    This isn’t the most original thought, but a lack of genuine and human-centered discovery does seem to be a significant void in today’s web. Ironically, as we construct algorithmically fortified communities designed to guide us towards our preferences, we become so much like automatons ourselves, steered only towards what we’ve already pre-established as our likes and dislikes. In its most extreme form, this leads to the creation of echo chambers. But it has other knock-on effects as well.

    In response, efforts to reclaim a smaller and more personal web are actually attempts to redefine discovery through the lens of human insights and curation. It’s the same impulse that’s leading some to reclaim the word and spirit of the Luddites. But as both sides dig in their trenches, the web divides more.

    Which is maybe ok. But it’s instigated a thought. Do we need two words to define these two very different ways.

    I’ve been thinking over a term for all of this, one that’s somewhat like the way ‘analog’ is to ‘digital,’ that can help differentiate the web crafted by a human touch from the one build by (and sometimes, for) robots. The term ‘analog’ was initially used to depict how electrical signals are transmitted via devices like telephones and record players, in stark contrast to a digital signal, which is encoded and subsequently decoded. But it has slowly gathered into an entire culture.

    What we need is a term—an ‘analog’ equivalent—that encapsulates the essence of the human web. The small web. The personalized web that’s an intentions reflection of our human imperfections laid bare for others to see and explore, and maybe, to discover. I’m going to do a bit of thinking on this one.


    A recent episode of ‘Why is this Happening’ with Chris Hayes featured Robinson Meyer discussing climate change. Somewhere in the middle was this intriguing tidbit

    the number one predictor of whether you have solar panels on your roof is whether your neighbor has them.

    Network effects abound.


    Thich Nhat Hanh on the meaning of true love:


    Loving-kindness is not only the desire to make someone happy, to bring joy to a beloved person; it is the ability to bring joy and happiness to the person you love, because even if your intention is to love this person, your love might make him or her suffer.

    Notes

    Check Asana
    Clear out Reeder
    Check Inbox Note
    Read through emails
    Go through “To Sort” In Raindrop
    Review projects in Obsidian
    Add to collections in Obsidian
    Set a weekly focus
    Publish Weeknote
  • Thinking is an active pursuit

    Thinking about how to keep things small this week. Everything these days feels so big, and we’ve invented these big and complicated systems and procedures for trying to manage just how big it all feels.

    So this week I’m trying to think small. How can I give myself time and space to simply think? How can I simplify? How can I manage the breadth of news in the world without being overwhelmed?

    Doing

    I just finished a slide deck on web history. Specifically, the history of layout and grids and all the things we tried until we got to 3 line CSS solutions that start with display: grid. Hoping to turn that into a talk some day, but I’ll just drop this picture of Bill Nye’s first website for now:

    ALSO PUBLISHED:

    Reading

    On his blog, Ploum describes how the users of the web have split the two. One the one side, the ad-infested, barely usable experience of browsing mainstream sites and social media. Across the divide, the small web. The considered web. The thoughtful web that deals in ideas and clean layouts. Ploum concludes fairly decisively.

    It feels like everyone is now choosing its side. You can’t stay in the middle anymore. You are either dedicating all your CPU cycles to run JavaScript tracking you or walking away from the big monopolies. You are either being paid to build huge advertising billboards on top of yet another framework or you are handcrafting HTML.

    Maybe the web is not dying. Maybe the web is only splitting itself in two.

    One great word of caution. If you think your team has a culture problem, it may be time to look inward.

    This one’s from a little while ago, but I finally dug into Casey Newton’s slight departure with Why note-taking apps don’t make us smarter. Here’s the thing that’s been sticking with me:

    The reason, sadly, is that thinking takes place in your brain. And thinking is an active pursuit — one that often happens when you are spending long stretches of time staring into space, then writing a bit, and then staring into space a bit more. It’s here that the connections are made and the insights are formed. And it is a process that stubbornly resists automation.

    It’s kind of one of those obvious things. I spend too much of my time distracted. I’ve been trying to take some time to stare at a while for a little bit and see what happens. See what comes into my head. Then I write that down. So fucking obviousl

    Plus, a quick read on writing culture challenges. Something that is always super interesting to me. I’m in awe and strive to be part of a team that emphasizes communicating through writing.

    Watching

    As an American Jew with skepticism about the Zionist project that increasingly feels like it can’t exist without the subjugation of another people, I have complicated feelings about the current conflict in Israel. But this video is making the rounds now, and it is eye opening.

    And Patrick Willems embarks on a murder mystery to try and answer the question, who killed cinema. The culprit may not be who you think… (it’s not Marvel. Or maybe. Kind of).

    Notes

    Tasks:

    • Write Purdue Case Study
    • Sort out Sportsengine tasks about DNS

    For this upcoming week:

    • Presentation to Geoffs class
    • AI Blog Post
    • Prep for EOS